THE MEASURE (Page 2)

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POTUS Candidates Go Head-To-Head On Podcasts

CREATOR ECONOMY

POTUS Candidates Go Head-To-Head On Podcasts

Along with battleground states, today's election process also features battleground podcasts. In advance of Election Day, Vice President Kamala Harris appeared on Call Her Daddy, while former president Donald Trump recently spoke to Joe Rogan. Data from Tubular Labs looks at how those appearances performed on social video.

Product Quality Top of Mind for Creators When Partnering With Brands

CREATOR ECONOMY

Product Quality Top of Mind for Creators When Partnering With Brands

84% of creators say they won’t work with a brand that has poor quality offerings, even if compensation was high, per a CreatorIQ report.

National Linear TV Ad Spend Spikes 12.52% In Q3 YoY

National Linear TV Ad Spend Spikes 12.52% In Q3 YoY

TV was in a state of upheaval during Q3 2023. But with production schedules back on track in 2024 following last year's work stoppages (plus the Olympics, of course), national linear TV saw major gains in estimated ad spend – according to data from iSpot. * Premium Q3 events like

Netflix's Streaming Originals Dominance Sees Incursions In Q3

Netflix's Streaming Originals Dominance Sees Incursions In Q3

The following is a selection from Brandon Katz of Parrot Analytics. Netflix has long been king of the streaming originals market, but Q3 data from Parrot Analytics shows how competitors have started to steal some of that spotlight by share of global streaming premieres. * In Q4 2023, Netflix accounted for

CBS Leads TV Network Ranking With an 8.94% Viewership Share

CBS Leads TV Network Ranking With an 8.94% Viewership Share

Thanks largely to NFL games, CBS takes first place on Inscape's ranking of most-watched TV networks for Oct. 21-27.

Bad Bunny's Big Reach

CREATOR ECONOMY

Bad Bunny's Big Reach

Bad Bunny's a record-setting recording artist, was Billboard's top artist of the year in 2022, and now, may potentially play a key role in this year's U.S. Presidential Election. In response to negative remarks about Puerto Rico during Donald Trump's Sunday

TVs Saw an Average of 45 Democrat Ads in September

TVs Saw an Average of 45 Democrat Ads in September

An Inscape analysis reveals that Democrat ad frequency surged in September while Republican frequency remained steady month-over-month.

Political CTV Ad Impressions Surged by 489% in September

Political CTV Ad Impressions Surged by 489% in September

A Madhive analysis reveals how political ad budgets are being deployed across the country.

Hulu Sees 66% Growth in Earned Media Value

CREATOR ECONOMY

Hulu Sees 66% Growth in Earned Media Value

Reality series “The Secret Lives of Mormon Wives” helped Hulu increase its EMV from August to September, per CreatorIQ

34% of Young Streaming Viewers Able to Cite Brands From Ads on Hulu

34% of Young Streaming Viewers Able to Cite Brands From Ads on Hulu

Thats notably higher than the 26% of overall viewers, as revealed by an MX8 Labs study.

Just 56.9% Of Avid NFL Audiences Are Brand Loyalists

Understanding what avid NFL viewers are watching is one part of optimizing TV ad spend around this cohort. But brands also benefit from understanding more about these consumers' shopping behaviors and how to better tailor messaging to this group. iSpot's new NFL advanced audiences report dive in

Wunderkind Powers 10-12% of Shinesty’s Revenue

Wunderkind Powers 10-12% of Shinesty’s Revenue

Shinesty leveraged Wunderkind's AI-driven identity resolution and triggered messaging to boost revenue.

Law & Crime Network Watch-Time Rises With Diddy News

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Law & Crime Network Watch-Time Rises With Diddy News

Law & Crime Network saw September U.S. minutes watched across YouTube and Facebook jump by 51% month-over-month according to Tubular Labs

TikTok, Instagram Battle For Creator Marketing Supremacy

The Measure Newsletter

TikTok, Instagram Battle For Creator Marketing Supremacy

This week's newsletter is sponsored by: This Week On The Measure: * TikTok, Instagram Battle For Creator ROI Supremacy * House Of Highlights Is A Video Slam Dunk * Reruns Reach Football Audiences * Fox News Grabs Larger Watch-Time Share * Why Do Hispanic Audiences Prefer Streaming? * This Week’s Free Report: NFL

The Delicate Balance Of Streaming Demand Decay

The Delicate Balance Of Streaming Demand Decay

The following is a selection from Brandon Katz of Parrot Analytics. Hit shows can drive significant demand for streaming services, but some are able to sustain that audience interest both throughout season one and into the offseason. Parrot Analytics data looks at a few top shows from recent years, and

Football On A Budget: Top Reruns For NFL Audience Overlap

Football On A Budget: Top Reruns For NFL Audience Overlap

While live NFL games remain premium programming, there are also cheaper ways to reach large swathes of those avid viewers elsewhere. Data from iSpot's new NFL Advanced Audiences Report reveals some of the top reruns for avid (18+ hours of regular season viewing) NFL audiences in the offseason.

MSNBC Nets Over A Billion U.S. YouTube Minutes In September

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MSNBC Nets Over A Billion U.S. YouTube Minutes In September

YouTube has increasingly become a force in terms of viewership across every screen, and news is one area where publishers have shown an excellent ability to take advantage there. Tubular Labs data reveals September's top domestic news & politics media by U.S. watch-time on YouTube, and MSNBC

With an 8.75% Viewership Share, ABC Wins for TV Network Watch-Time

With an 8.75% Viewership Share, ABC Wins for TV Network Watch-Time

ABC's 8.75% viewership share was driven largely by college football, Good Morning America and the NFL’s Monday Night Football, per Inscape.

Instagram Dominates for Creator Marketing, But TikTok’s Making Inroads

CREATOR ECONOMY

Instagram Dominates for Creator Marketing, But TikTok’s Making Inroads

84% of brands say Instagram is their most commonly used platform for creator marketing, per a new report from CreatorIQ.

Measuring Creator Performance a Top Challenge for Brands

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Measuring Creator Performance a Top Challenge for Brands

32% of organizations surveyed by CreatorIQ reported measuring creator performance as the biggest roadblock to program success.

QSR Advertising Lags for LGBTQ+ Inclusivity

QSR Advertising Lags for LGBTQ+ Inclusivity

A Revry/Nielsen report found that when asked what category best represents LGBTQ+ in advertising, only 2% of respondents cited QSR/fast casual.