CREATOR ECONOMY

Joe Rogan Scored More Watch-Time Than Any Network Last Month

Joe Rogan didn’t need an election to become popular on YouTube, but it certainly drove an audience surge in October 2024, as Tubular Labs data reveals. * In October, Joe Rogan was the #3 creator by minutes-watched (1.2 billion U.S. minutes-watched) across YouTube and Facebook according to Tubular

Streaming

How Peacock Leans On Broadcast TV Content

The following is a selection from Brandon Katz of Parrot Analytics. Comcast plans to spin off most of its cable assets into a separate entity. That's interesting in any age, but especially this one, where more inventory seems to be the preferred outcome to less as a boon

The Measure Newsletter

'Tis The Season For Retailers On Social

This week's newsletter is sponsored by: This Week On The Measure:  * Holiday Content Fuels Retail Social Growth * Hallmark Channel Hitting Its Holiday Stride * Entertainment News Giants Grow Video Audience * Top Vanishing NFL Advertisers This Season * Smaller Show Genres Growing On Streaming * This Week’s Free Report: Retail Media

SPORTS

Football, CMA Awards Propel ABC to No. 1 on TV Network Rankings

ABC takes first place with an 8.08% viewership share across Nov. 18-24, per Inscape.

CREATOR ECONOMY

Entertainment News Giants Grow Video Audience

Entertainment Tonight and Access Hollywood have long been titans of entertainment news, but are finding new growth on social video, according to Tubular Labs.  * Audience Ratings data shows that since October 2023, Entertainment Tonight has seen unique U.S. viewers across YouTube and Facebook climb by nearly 41%, while Access

SPORTS

Nationwide Leads Top 'New' NFL Advertisers This Season

Nationwide has long been an NFL sponsor, but has ebbed and flowed in recent years as a top advertiser during live games. The insurance brand sat out last season completely, yet is back as the top "new" advertiser year-over-year by household TV ad impressions – according to data from

CREATOR ECONOMY

Holiday Content on Social Fuels Notable Growth for Retailers

Data from CreatorIQ reveals the strong performance of holiday-related social media content for retailers.

TV ADVERTISING

Paul Vs. Tyson Fight Is Netflix's Top Promo Of Year (So Far)

Netflix went all-in on the Jake Paul vs. Mike Tyson fight in advance of last week's big event. Data from iSpot shows just how much the streaming giant focused on the fight, relative to its other TV spots throughout the year. * At $11.3 million, Netflix's

TV ADVERTISING

80% of Digital Ad Professionals Utilize AI

Frequence, a Madhive company, surveyed 500 digital ad sellers for its 2024 Local Advertising Sellers Index.

CREATOR ECONOMY

Randy The TikTok Grandpa Takes YouTube

Randy Timmerman has a significant following as Gramps_Takes on TikTok but in recent months, he’s expanded his reach to other platforms – including YouTube. According to Tubular Labs’ Audience Ratings:  * He was No. 10 by unique U.S. viewers across YouTube and Facebook in October, with 46.5 million.

CREATOR ECONOMY

Prime Video Enjoys 64% Increase in Earned Media Value

The NFL and Victoria’s Secret were top drivers of Earned Media Value for Prime Video in October, per CreatorIQ.

The Measure Newsletter

Fox News Grew Watch-Time With Women

This week's newsletter is sponsored by: This Week On The Measure:  * Fox News’ Growing Female Watch-Time * TV Focus Returns Right Back To Football * Cooking Up The Most Likeable NFL Ads * Does Jake Paul Beat Mike Tyson On Social, Too? * Cycling Through Streaming Services * This Week’s Free Report:

CREATOR ECONOMY

Females Flock To Fox News

The cable network saw U.S. female viewers grow by 31% month-over-month.

SPORTS

Which Top NFL Advertisers Have Disappeared Year-Over-Year?

Many NFL advertisers are static from one season to the next, but there are also exceptions as brand priorities and spend change from year-to-year. As part of a mid-year look at the NFL, iSpot data shares the biggest NFL advertisers from the 2023 season that have yet to appear during

TV Measurement

CBS Captured Over 10% of TV Watch-Time Last Week

Top programming fueling CBS viewership included NFL games, The Price Is Right and CBS Mornings, per Inscape.

Streaming

How Netflix Keeps Its Churn Rate At An Industry Best

The following is a selection from Brandon Katz of Parrot Analytics. With so many streaming options and escalating pricing tiers, churn has become an increasingly persistent problem for these services. And while every company in the streaming space battles subscriber churn, one giant seems to withstand those pressures better than

SPORTS

Netflix Christmas Halftime Could Bring Beyoncé To More NFL Fans

After Taylor Swift spent 2023 (and parts of 2024) growing her reach with NFL fans, is Beyoncé about to run her own big play to expand her audience with football fans, too? The announcement that the superstar would perform at halftime during Netflix's Baltimore Ravens at Houston Texans

Streaming

Examining Segmentation Around Streaming App Loyalty

A glut of streaming services bursting onto the scene over the past five years have led to a fractured TV viewership marketplace, and some recent consolidation. But research from Samsung Ads shows that the sheer number of choices has given rise to audience segmentation that follows along different approaches to

CREATOR ECONOMY

What Are Amazon Beauty & Personal Care Shoppers Watching?

The holiday season is already ramping up, with brands, publishers and creators all trying to make the most out of the shopping blitz. New data from Tubular Labs showcases key insights for maximizing social video impact with holiday shoppers this year – including what beauty & personal care shoppers on Amazon

CREATOR ECONOMY

Jake Paul vs. Mike Tyson: Who Is Winning on Social?

With insights from CreatorIQ and Tubular Labs.

The Measure Newsletter

Movies FTW On Netflix; Election News Tops Watch-Time

This week's newsletter is sponsored by: This Week On The Measure:  * Movies Are Mighty With Netflix Viewers * Election Week Nets Fox News Watch-Time Win * Banking & Payments’ Big TV Ad Reach Bump * GOP Media Sees Post-Election Social Video Boost * Celsius Energizes Earned Media Value * Charting Crunchyroll's

TV ADVERTISING

Which New NFL Ads Are This Season's Most Likeable (So Far)?

It's no simple feat for ads to stand out during NFL games. Yet, brands take another shot at it every season, attempting to find new ways to land with live games' enormous TV audience. New iSpot Creative Assessment data takes a look at this season's

TV Measurement

Viewer Data: Movies on Netflix Win vs. Other Content Types

A longitudinal tracking poll from MX8 Labs reveals key insights around Netflix viewers.

Politics

Conservative Media Sees Post-Election Social Video Boost

While conservative-leaning media finds plenty of success on social video as it is, Donald Trump's Election Night victory helped bring an even bigger viewership boost – as new data from Tubular Labs shows this week. * Fox News had an already strong 80.7 million YouTube views in the week-long

TV Measurement

Fox News is Election Week’s TV Network Winner

The network secured nearly 10% of all minutes watched Nov. 4-10, and had a 15% primetime viewership share on Nov. 5 specifically, per Inscape.