Data Dose Newsletter

The Socialization Super Bowl

Understanding what audiences find important during the Super Bowl, creators' Big Game moment, and more in this week's Data Dose newsletter.

TV ADVERTISING

Super Bowl LX Brings Celebrity Reunions and a Fresh Wave of Nostalgia

Celebrity-packed Super Bowl ads aren’t new, but for Super Bowl LX, some brands are leaning into something even more familiar: Cast reunions that tap directly into pop-culture memory. That strategy builds on an already star-heavy trend. According to iSpot, 68% of last year's Super Bowl ads featured

BUSINESS OF DATA

BrightLine Clicks With Disney’s Streaming Portfolio

Expanded relationship includes Disney+, live sports, programmatic inventory

TV ADVERTISING

Liquid I.V. Enters the Field As Super Bowl Embraces Wellness

Liquid I.V. says, “On the biggest stage in American sports, we’re showing up to remind the world that hydration isn’t optional. It’s essential.”

BUSINESS OF DATA

How AI Is Changing the Business of Data and Measurement

Because so far, measurement of attribution, incrementality and return on investment have not been reliable, billions of marketing dollars have been mis-allocated, new IAB report says

TV ADVERTISING

How Skittles Used 'Pleasant Perplexity' To Win The Super Bowl Without A Buy

Skittles is famously "unmistakably Skittles," a brand that has earned its reputation for "weirdness" through a long history of surreal, thumb-stopping campaigns. For the upcoming Big Game, the brand is swerving around the traditional $7 million media buy in favor of a first-of-its-kind experiential stunt: a

CREATOR ECONOMY

Smosh Pit’s Ascent To Teens’ Top YouTube Channel

Over the last year, Smosh Pit’s U.S. YouTube watch-time among 13-to-17 year-olds has ballooned by 60%, and the channel is now No. 1 for that age group on the platform. * The trick has been a consistent output (30-40 videos per month) over the last year, and a good

Super Bowl LX

For the Super Bowl, Viewers Rank Socializing Nearly As High As the Game Itself

56% of surveyed viewers said socializing with friends and family during the Big Game is key, per MX8 Labs.

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Going Direct for Transparency

Data is supposed to help you understand the world and make better decisions. If the data are dodgy, things don't work as well. This week, we have a company offering transparency to boost its brand. As for the rest of this newsletter, I'm going to be

BUSINESS OF DATA

Cadent Goes Direct to Clean Up CTV Supply Chain

‘Our data clearly demonstrates Cadent’s commitment to sourcing CTV inventory that allows media buyers to deploy programmatic investments with the utmost confidence,’ said Jounce Media’s Chris Kane

TV ADVERTISING

How Squarespace Mastered Cinematic Storytelling to Drive Super Bowl Intent

Squarespace has cemented its status as a Super Bowl mainstay by consistently pairing standout creativity with innovative storytelling. For over a decade, the brand has leveraged "cinematic" spots and A-list celebrity talent—including Zendaya, Adam Driver, and Martin Scorsese—to share deeply human stories. iSpot’s assessment of

Animoto

84% of Marketers Use AI in Video Creation

Rather than replacing creative teams, AI is being positioned as a productivity accelerator, Animoto says.

Data Dose Newsletter

Your Inbox Is Open For Business

Newsletter ads are having a moment, A&E is appealing to cordcutters via YouTube, and more in this week's Data Dose newsletter.

CREATOR ECONOMY

Streamers End Year at Parity Pushing Promos

Some of the top streaming services spent December pushing show and movie promos, reaching similar numbers of unique U.S. YouTube viewers in the process. * Data from Tubular Labs shows that Peacock, Netflix, Disney+ and HBO Max all closed the year reaching between 25 million and 29 million domestic YouTube

CREATOR ECONOMY

Content Creator Ad Pay Surges 103% Since 2022

Even as celebrity ad usage and pay have increased in recent years, creators are also seeing their own surge at the same time – with pay rising by 103% since 2022. Data from Extreme Reach’s new report, XR State of Pay, details how some creators are getting paid at similar

BUSINESS OF DATA

With Olympics Sold Out, App Science Offers Alternatives for Reaching Fans to Hungry Marketers

This audience is mobile, culturally curious, and highly responsive to brand messaging, giving advertisers a powerful opportunity to connect through storytelling that extends beyond the broadcast,’ said App Science’s Helen Lum

REPORTS

A Unified View Of TV & Video Ad Trends

As streaming continues to grow and audiences fracture, TV has gone from a single destination to an extensive video ecosystem where everyone has their own niche. The result? Fragmented viewership — which is forcing a transformation in how ad performance is evaluated. iSpot's new report, Unified TV & Video

SPORTS

Winter Sports Win Social Video Gold, Even Without Olympics

Every four years, the Winter Olympics bring a surge of global attention for niche sports. But the burst of interest isn't limited to just Olympics years. Data from Tubular Labs reveals that winter sports remain a hot topic even in non-Olympic years. * Last year, ice skating videos drove

TV ADVERTISING

Automakers’ Fuel Purchase Intent With Year-End Sale Promos

Four of the top five non-luxury auto ads, as ranked by iSpot’s positive purchase intent analysis, promoted sales events.

TV ADVERTISING

2025's Top Networks By Retail Ad Conversion Lift

In 2025, measurement evolved from a post-campaign scorecard to a more active and optimized approach: Did this ad placement generate in-person and/or online sales lift? By shifting ad budgets based on real-world outcomes, advertisers are turning media planning into a better engine for revenues. Data from iSpot's

CREATOR ECONOMY

Google’s 'Year In Search' Tops U.S. YouTube Reach

Google’s “Year In Search” has become a viral event every year across TV and social media, and the brand made the most of the 2025 recap in December. Data from Tubular Labs shows that Google was the No. 1 creator (brand or otherwise) on YouTube by U.S. unique

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: More Talk About Currency

The year opens with data and measurement at the forefront. Decisions need to be made about what the industry needs now and who will provide it. It's a cycle we've seen before and we'll see where this round of musical chair leaves us. CIMM

Paved

Paved Data: Newsletter Ads Are Booming

Paved's 2026 Newsletter Ad Performance Report reveals strong growth across revenue, campaign volume, audience reach and advertiser rebooking intent.

BUSINESS OF DATA

CIMM Report Says Ad Industry Can Support ‘At Least Two’ Currency Providers

Some issues make it difficult to switch providers

CREATOR ECONOMY

Self-Care Content Sees Sharp Decline To Start 2026

While wellness and self-care remain a common point of interest for audiences during the new year–with new beginnings and new year resolutions–wellness content has seen a drastic decline at the start of 2026 compared to the start of last year. Not only are wellness creators creating less, but