TV ADVERTISING

Building Brand Saliency: Key Insights from Fabletics’ ‘Pilates Prodigy’

Fabletics’ "Pilates Prodigy" :60 spot, featuring the charismatic Keke Palmer, has proven to be a high-impact creative asset, particularly among Hispanic and Black/African American audiences. By leveraging Palmer’s comedic timing and relatable presence, the campaign achieved top-tier marks in creative performance, positioning the Keke Palmer collection

BUSINESS OF DATA

NewFronts: Walmart, Vizio Create Unified Login to Align Viewing, Shopping Data

‘By unifying account access, we’re creating a seamless experience across screens,’   said Walmart’s Courtney Naudo

CREATOR ECONOMY

Disney Pixar’s YouTube Strategy for ‘Hoppers’ Drives Massive Audience Uptick

Disney Pixar has seen a massive uptick in U.S. YouTube unique viewers in Feb. 2026 at 36.3M - an over 1,000% increase from Jan., according to data from Tubular Labs. Minutes watched in Feb. also increased by 441%, at 43.9M.  While unique viewers rose significantly, Disney

TV ADVERTISING

How Nutrafol’s ‘Bucket Hat’ Successfully Navigated the Comeback Narrative

Nutrafol’s "Under Every Hat There’s a Comeback" campaign demonstrates the power of character-driven humor in the pharmaceutical OTC category.  The "Bucket Hat" :30 spot emerged as the definitive leader of the campaign among male viewers, successfully outperforming category norms and establishing a genuine connection

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Have I Got Your Attention?

We've got data coming and data going. Advertisers need to know their audiences in order to engage with them. And they need data to see if their well-laid plans actually worked. This week we look at data that shows what kinds of ads perform and what makes streamers

BUSINESS OF DATA

CTV Advertisers Should Stop Pausing High-Impact Commercial Formats

TripleLift says formats such as pause ads put more punch in campaigns

TV ADVERTISING

Rolex, Burger King Lead for Ad Time at Oscars

Rolex led all advertisers during the 2026 broadcast with three minutes of airtime.

BUSINESS OF DATA

Tubi Report Finds Increased Interest in Ad-Supported Streaming

Viewing is becoming more social, but relationships can be damaged if preferences aren’t compatible

Data Dose Newsletter

Food & Beverage Eat Up WBC Ad Attention

Food & beverage ads are hitting during the WBC, AI is still a matter of trust, and more in this week's Data Dose newsletter.

TV ADVERTISING

Why Is Cadbury STILL Airing Their Creme Egg Spots 40+ Years On?

The iconic Cadbury Creme Egg hit U.S. TV screens some 40+ years ago in 1983. The spot – featuring a fluffy bunny cluck like a chicken as it touted the future Easter candy tradition — appeared at a time when the Cold War raged, Michael Jackson moonwalked into pop superstardom, Scarface

CREATOR ECONOMY

Nostalgia and Controversy Power Social Buzz Across Platforms for FX’s 'Love Story'

FX’s new series Love Story: John F. Kennedy Jr. and Carolyn Bessette has taken audiences by storm, rated as the most-watched limited series on FX to date. On social media, however, FX’s owned social strategy and creators around the world have created even more buzz around the show

BUSINESS OF DATA

A Vote For Putting Political Ads On YouTube

‘It’s not just about YouTube. It’s about doing YouTube well,’ says Channel Factory’s Nate Turner

REPORTS

How Audience Intelligence Transforms Reach Into Revenue

Creator partnerships are regularly built on surface metrics like follower counts, views or engagement rates. And despite their frequent use, those figures rarely quantify true influence. Tubular Labs' Q1 report, Redefining Influencer Value, shows how a greater understanding of creator audiences and their behaviors can actually make for more

TV ADVERTISING

Food & Beverage Hitting Attention Home Runs During World Baseball Classic

The World Baseball Classic has already provided plenty of thrilling moments this spring, adding some extra intrigue – and national stakes – to the usual lull of spring training. As Team USA competes with the sports' other powers, it's also providing another big opportunity for advertisers. * Data from iSpot

CREATOR ECONOMY

Glambot's Big Awards Moment

One of the breakout stars of awards season these past couple years? The Glambot. In the 40-day window leading up to the Oscars this year, Tubular Labs data shows the Glambot is a staple – showing off celebrity looks in unique way that appears ade for social. * On its own, the

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Looking for Ads in All the Wrong Places

The way television viewing has changed in the past decade has meant that folks who buy ads have had to rip up their playbooks year after year after year. In this week's newsletter we get a look at where to find consumers who watch ad-supported TV (spoiler alert:

BUSINESS OF DATA

66.7% of Ad-Supported TV Viewing By 18 to 49 Year Olds Goes to Streamers

New Nielsen guide says sports account for 29.2% of ad-supported viewing by 25–54-year olds

AI

The Trust-Influence Tension Between Consumers and AI

60% of users trust AI engines at least somewhat, but nearly the same amount feel AI has influenced their opinions, per a Shift study.

Data Dose Newsletter

Late Night TV's Comeback, Fueled By YouTube

Late night TV's YouTube growth, Prebiotic Pepsi's successful TV ad start, and more in this week's Data Dose newsletter.

BUSINESS OF DATA

A Lesson In Data Quality Key at Go Addressable University

'This is the best way for the entire TV industry to push back against the walled gardens who serve a large share of paid ad impressions to bots,' says Professor Evan Shapiro

REPORTS

The Tension Shaping Consumers' AI Adoption

AI is more than just a marketing buzzword. It's transforming the way people behave, problem-solve and accomplish both personal and professional tasks every day. Shift's 2026 AI Consumer Insights Report highlights the continued evolution of these dynamics, and where consumers are potentially getting tripped up as

CREATOR ECONOMY

Jim Carrey's Alleged "Clone" Makes Social Video a Frenzy

Following the César Awards in Paris on Feb. 26, the internet went wild over Jim Carrey’s appearance. Internet users were speculating whether his appearance was a “clone” of Carrey or the real him with a change of appearance. Hints like eye color, facial shape, and more contributed to the

TV ADVERTISING

Prebiotic Pepsi: Communicating ‘Same Taste’ To Health-Conscious Consumers

Pepsi is making waves in the beverage industry with the nationwide launch of Pepsi Prebiotic Cola, a bold entry into the "better-for-you" (BFY) space.  By positioning the product as a "healthy soda" that maintains the iconic Pepsi flavor, the brand is successfully tapping into the rising

BUSINESS OF DATA

How Legal Services Marketers Are Spending Their Local Ad Dollars

AdImpact report sees growth in local CTV budgets

CREATOR ECONOMY

How Alysa Liu Captured the Internet's Heart

Alysa Liu has captured the hearts of Gen Z, figure skating fanatics, and more after winning the Olympic gold medal for the United States in freestyle skating. But her talent in the sport isn’t the only thing attracting fans – Alysa’s unique style and energetic personality online has taken