Data Dose Newsletter

TV Viewing Hours Peak As Streaming Grows

Streaming pushes average viewing hours increase, YouTube creators uploading more long-form videos, and more in this week's Data Dose newsletter.

TV ADVERTISING

Younger Audiences Key To Higher Caption Usage

Audiences expect captions today, and that behavioral shift is being fueled in part by younger audiences. Data from XR Extreme Reach's recent report shows that 80% of audiences across the U.S., U.K., France, Spain and Germany use captions at least some of the time. But some

BUSINESS OF DATA

AI Not Much Help With Finding Shows on Streaming Services

'The cost of solving it is trivial, next to the cost of letting wrong answers compound across millions of queries,' said Reelgood's David Sanderson

REPORTS

Global Ad Accessibility Report 2026

Accessibility is no longer seen as a niche concern. New research from XR Extreme Reach's Global Ad Accessibility Report reveals that across the U.S., U.K., France, Germany and Spain, 80% of viewers now use captions at least some of the time. Some of the report'

SPORTS

What Type of World Cup Coverage Do Consumers Want More Of?

Spectrum Reach's new World Cup Sentiment Survey provides a look at how audiences are planning to tune into this summer's major event – why they're tuning in, and what they want to see. Among the collection of insights coming from the report was a question

CREATOR ECONOMY

PepsiCo Scores Global Hit With Partnership In India

Pepsi's Q1 efforts in India show how the right partnership can help lead to global success. * In Mar. 2026, Pepsi's global Instagram video views blew up, increasing by nearly 10x month-over-month from 324 million views to 3 billion views. * What did the trick for Pepsi? A

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Have It Your Way

The most important data are results. That's the goal. Sell more stuff. Generate more revenue. Boost the stock price. Rinse and repeat. When you find out what inputs contribute to those results, you've got the recipe for success, as one burger chain found out. Burger King

BUSINESS OF DATA

Burger King Finds Linear TV a Tasty Choice, iSpot Reports

Nearly 60% of the viewers who saw the commercials and visited a Burger King location did so within two days

TV ADVERTISING

SAGE Says: How Jeep's 2026 Ad Approach Succeeds With Patriotism, Outdoors

Every week, we're turning to iSpot's agentic AI platform, SAGE, to get a deeper dive on what's working for brands on TV today. The featured brand this time around? Jeep. Hey Sage, can you explain how Jeep has approached TV advertising this year? Looking

REPORTS

Streaming Fuels Peak in Average TV Viewing Hours

TV usage closed out 2025 on a high note and streaming was firmly in the driver’s seat. According to Inscape’s latest TV Market Trends Report, in Q4 2025, total TV consumption climbed to 22.1 average hours per household per week, up 1.5 hours year-over-year. Nearly all

BUSINESS OF DATA

Madhive Brings Agents To Local Ad Markets

‘We’re enabling advertisers to close the loop between insight, activation, and performance in real time,’ says Madhive’s Jim Wilson

Data Dose Newsletter

Audiences Now Expect Video Captions

Captions use is surging in the U.S., outcomes grow as TV ad buyer priority (and challenge), plus more in this week's Data Dose newsletter.

SPORTS

How 'Knicks For Clicks' Can Pay Off For News

The New York Knicks' incredible run through the NBA's Eastern Conference playoffs have created a surge in interest – and news creators that prioritized covering the team's success have directly benefited. Data from Google Trends shows that over the last month, U.S. news search interest

TV ADVERTISING

Outcomes Become TV Buyers’ Top Priority — and Biggest Measurement Challenge

45.5% of marketers consider business outcomes the most important factor when buying and negotiating media, per iSpot.

TV ADVERTISING

Stephen Colbert’s Final Stretch Drove a Late-Night YouTube Surge

Plus a look at TV ad spend and impressions trends over the years, via iSpot

TV ADVERTISING

Why U.S. Audiences Expect Captions Everywhere (And Why Advertisers Need to Catch Up)

Captions used to be a space solely for foreign flicks, hearing impaired persons or when those thick accents just make it hard to understand. Not so any longer – especially with younger audiences that have leaned into captions as a way to keep engagement while second screening. In fact, new research

CREATOR ECONOMY

How Chip Brands Are Eating On Instagram

Chip brands were chowing down on Instagram in Q 2026, according to Tubular Labs' new CPG Social Video Playbook. * The data reveals that chip brands Lay's, Doritos, Tostitos and Pringles amassed 45.1 million Instagram views in Q1 alone – or 85% of their combined total during all

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: iSpot-Fuse and News About News

It's been a busy week. There was a lot of news about outcomes, about streaming and even news about news. It's hard to keep up, but we're here to help you try. Enjoy. And thanks. Fuse Media Picks iSpot to Measure FAST Outcomes ‘Helping

BUSINESS OF DATA

Fuse Media Picks iSpot to Measure FAST Outcomes

‘Helping brands not only reach these audiences–who are often tech-savvy, early adopters–but convert ad messages into consumer action is a critical opportunity for customers,’ said Fuse’s Yasmin Mitchell

BUSINESS OF DATA

Subscription Streamers Increase Sports Programming in April: Gracenote

Number of FAST Channels grows 19% to 2,120

TV ADVERTISING

SAGE Says: Breaking Down Airbnb’s 2026 Ad Approach

How are certain brands setting themselves apart with effective advertising? It's not the same answer for everyone. And digging into the nuances of a brand's approach has the potential to take hours of manual work. Or it used to. We're turning to iSpot'

BUSINESS OF DATA

Finding All the News That’s Fit for Advertisers

‘We use Ad Fontes Media to ensure our advertising reaches all audiences across the political spectrum,' said GM’s Shenan Reed

Data Dose Newsletter

Data Inaccuracy's Impact on Media Budgets

Truthset's Chip Russo discusses the impact of data inaccuracy, how creators have taken over YouTube views, and more in this week's Data Dose newsletter.

TV ADVERTISING

Marketers Enter Upfront Negotiations With Cautious Budgets

68.5% of marketers expect their overall marketing budgets to either stay flat or decline this year, per iSpot.

CREATOR ECONOMY

Sports, Met Gala Surge On Instagram In May

Instagram's top U.S. creators in May so far are primarily focused on one of two things: Sports or the Met Gala. Or at least the data seems to indicate as much. Tubular Labs shows that from May 1-14, sports creators were six of the top nine accounts