REPORTS

Video Ad Spend & Strategy Report

TV advertising is evolving rapidly, but that doesn't mean everything changes all at once. Prior to this year's Upfronts and NewFronts, iSpot asked marketers about how their approaches will change (or won't) this year. The result? The 2026 Video Ad Spend & Strategy Report.

BUSINESS OF DATA

Outcomes Grow As Critical Factor in Upfront Buying: iSpot Report

Spending on TV to remain the same or decline from last year, according to more than 50% of marketers surveyed

BUSINESS OF DATA

DirecTV Outdoor Campaign Welcomes Buyers to the Upfront

‘We’re not your dad’s satellite company. We’re a platform,’ said DirecTV’s Amy Leifer

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Upfronts Are Coming

Once upon a time, TV networks used their glitzy upfront presentations to show off their new primetime schedules. The stars would wave, clients would drink and eat shrimp. Eventually, billions of dollars of commercials would be sold. Now data about audiences and results are becoming a bigger part of the

BUSINESS OF DATA

Truthset Integrates Quality Data Into The Trade Desk's Unified ID 2.0

'By making Data Rated Audiences interoperable with UID2, we’re removing 30–60% of waste caused by mistargeting,' said Truthset's Gregg Galletta

Data Dose Newsletter

Shift-ing The Approach To AI

Asking consumers what they actually want out of AI, how Hallmark helped fuel outcomes for Kohl's, and more in this week's Data Dose newsletter.

BUSINESS OF DATA

Additional Data Providers Sign Up for AppsFlyer’s Signal Hub

Marketers will be able to build audiences and activate campaigns across Meta, Google, TikTok, and certain demand-side platforms

TV ADVERTISING

Kohl's Hallmark Ads Drive Rapid In-Store Conversions

December is a key time for retail brands, so ad buys need to fuel business outcomes at the end of the year. In 2025, Kohl's didn't just drive conversions, but rapid ones at that, by airing a significant number of ads during Hallmark's December

REPORTS

Social Video Insights For Brand, Publisher World Cup Strategies

As the name suggests, the FIFA World Cup is a captivating global event, uniting soccer fans and keeping audiences hooked for weeks on end. The buzzy tournament provides significant opportunities to engage as audiences clamor for ways to take in soccer content in and around the event. How can brands,

BUSINESS OF DATA

Nielsen Using Its Wearable Devices to Measure Co-Viewing

New methodology lifts total viewers for big sporting events by 4.1%

TV ADVERTISING

Duluth Trading’s 'Overworked Butt' Campaign Resonates With Men

iSpot creative insights show how this campaign is driving notable intent among male viewers

CREATOR ECONOMY

How Social Video Covered the White House Correspondents Dinner Incident

The shooting incident from this weekend’s White House Correspondents' Dinner has spurred significant coverage in the days since. And while conspiracy theories are floating around online, those conversations are not as extensive via social video – yet, at least. Data from Tubular Labs shows that since Saturday, April 25,

CREATOR ECONOMY

Warner Bros. Discovery Surges on YouTube With Less Uploads, Following ‘Dune: Part Three’ Trailer Release

Warner Bros. Discovery has generated massive viewership and engagement during the month of March, in part from the new release of the long-awaited Dune: Part Three official trailer.  Data from Tubular Labs shows that unique viewers of Warner Bros. Discovery rose 81% in March, with 30s views increasing by 80%

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Coming Out Party for Outcomes

Outcomes is the data point of the moment. Maybe it always should have been. The trick of course, is figuring out if commercial A caused consumer B to take action C. It is not a simple equation, and like the classic traveling salesman problem, technology may have come up with

BUSINESS OF DATA

The Big ‘O’: Innovid Optimizes For Outcomes

Coors Puts More Oooomph in New Soccer Campaign

AI

What Do People Actually Want From AI? Shift Browser Asked Before Building

We sat down with Shift’s VP of Product, Michael Foucher, to talk about coding with AI, watching the market evolve, and how Shift is taking a context-aware, privacy, and real-world approach to AI integration.

Data Dose Newsletter

XR Addresses Growing AI Ad Pay Opportunity

XR is getting actors paid for AI performances, the enormous GLP-1 TV ad market, and more in this week's Data Dose newsletter.

CREATOR ECONOMY

Microsoft Office Boosts Reach on YouTube with Copilot AI-Centered Content

In a new advertisement for Microsoft’s Copilot AI, the company centers its campaign on small pizzeria owner Hank—sparking online curiosity not just about the product, but how the spot itself was made. The ad “Hank knows pizza. Copilot knows Excel.” has driven YouTube viewership and engagement for Microsoft

TV ADVERTISING

Extended Cut: Why XR Is Expanding Celebrity Payments to Cover AI Ad Performances

As AI-generated performances move rapidly from experimentation into mainstream advertising, the question is no longer if they’ll be used—but how they’ll be governed, compensated, and tracked. With new provisions under the 2025 contract from SAG-AFTRA introducing formal categories for Digital Replicas and Synthetic Performers, the industry is

BUSINESS OF DATA

After Acquiring tvScientific, Pinterest Pins Its Hopes on CTV

‘We can give advertisers new ways to reach people at every stage of the shopping journey, from discovery to buying, both on and off Pinterest,’ says Pinterest’s Lee Brown

BUSINESS OF DATA

IAS’s Total TV Looks to Recreate Benefits of Linear

‘Transparency is the key to turning CTV impressions into targeted engagement,” says IAS’s Srishti Gupta

TV ADVERTISING

ChatGPT Wins Viewers With Story-Driven Ad

The "Family Farm" ad outpaced category norms and delivered a more emotionally resonant experience, per iSpot.

REPORTS

Top Anime Creator Shows Platform-Specific Content Still Matters

Straw_hat_goofy (Juju Green) on social video has found a unique strategy of posting platform-specific content – and is finding great success. The creator averages 19 uploads weekly on TikTok, but also uploads weekly on Instagram and YouTube Shorts. Content on each platform varies, with content on TikTok focusing on

TV ADVERTISING

Dollar Shave Club Women’s Launch Is a Creative Win — AI and All

DSC believed its AI spot would perform better with younger consumers, but iSpot data shows it resonated with women 50+

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: AI and Automation

Artificial intelligence is shaping the business in new ways every day. Sometimes it takes AI to figure out what's happening, and how to address it. As the robots take over, it's important to know what they're doing, why they're doing it and