REPORTS

Key Creative, Audience And Outcomes Insights Around March Madness

March Madness is one of TV's most unique events, and as such, provides brands with a unique opportunity to reach audiences at scale. But reach is just part of the larger picture. The sheer number of games during both the men's and women's tournament

CREATOR ECONOMY

GoodRX Wins on YouTube, Moving Towards Entertaining Content

GoodRX has generated a substantial uptick in U.S. YouTube viewership in March, as the channel relies on unique, quirky advertising to engage with audiences in an increasingly crowded category. According to data from Tubular Labs, the account saw a 216% increase in unique viewers and a 162% increase in

BUSINESS OF DATA Featured

AI Agents vs. the Ad Agency: Friend or Foe?

Basis survey finds AI use and worries about the future of the business rising

SPORTS

NBA's Top Advertisers: McDonald's Beefs Up Ad Reach

The NBA just wrapped up an impressive first year of its new media rights deal, including what the league reports is an 86% increase in viewership year-over-year. And with that increased viewership theoretically comes increased ad reach for the bevvy of brands appearing during live games. * Data from iSpot shows

TV ADVERTISING

Behr Inspires Purchase Intent with Clear, Product-First Storytelling

57% of viewers reported being more likely to consider the brand after seeing the ad, per iSpot.

REPORTS

Los Angeles Dodgers Named a Top Publisher of TikTok Anime Content

The Los Angeles Dodgers are in the top publishers of anime content on TikTok in the past two years (Jan. 2024 - Dec. 2025), producing content around their themed anime nights, such as “One Piece Night” and “Demon Slayer Night”.  The Dodgers have generated 9.4M views across just 5

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Outcomes, Good and Not So Good

There is good data and bad data. And data can be used properly or misused. In the best cases, data helps make better decisions and improves the lives of viewers and consumers. Bad data can mislead. This week we saw examples of both, emphasizing the importance of integrity, accuracy and

BUSINESS OF DATA

DirecTV Forges Tighter Link With LiveRamp Outcome Data

We’re ‘giving brands a more complete, real-time view of how our premium video inventory drives performance across our platform,’ said DirecTV’s Amy Leifer

CREATOR ECONOMY

How Alix Earle Turned Mystery Into Social Momentum for Reale Actives

Alix Earle, TikTok star turned entrepreneur, dropped her new skincare brand Reale Actives on March 31, teasing the launch on TikTok and Instagram starting as early as mid-March. Earle leveraged her massive following and attention on social media to her advantage. She drew intrigue and mystique by creating an account

BUSINESS OF DATA

Nielsen Gets Complaints for Releasing Monthly Data Using Discredited Formula After Delay

Revisions to be released in the Fall

Data Dose Newsletter

NBCU's Super Mario Trailers Deliver Galaxy-Sized Ad Reach

NBCU's super promo push for Super Mario Galaxy, beer's sales potential via creator posts, and more in this week's Data Dose newsletter.

Site Traffic

Social Media Traffic Grows In Q1 For North America, Asia

Social media traffic ebbs and flows considerably from quarter-to-quarter, but Chartbeat's recent takeaways from Q1 2026 show that for some regions, social was growing again as a site traffic source. Among its global audience insights, Chartbeat shows many regions' traffic from social platforms holding steady – while others

REPORTS

Anime Shorts Are Booming — and Characters Are the Catalyst

Anime is one of the most consistently popular categories across social video platforms. Its global fan base, recognizable characters and highly visual storytelling make it particularly well suited for short-form clips that can travel quickly across feeds.  A new analysis from Tubular Labs suggests that the category is surging on

BUSINESS OF DATA

StackAdapt Ups Programmatic Sports Game

‘We've built tools that others have not built yet, because we focus on product nimbleness,’ says StackAdapt’s Greg Joseph

BUSINESS OF DATA

With Sub Fees Rising, Streamers More Willing to Accept Commercials, Survey Finds

Bango report says 49% of GenX viewers are OK with getting more advertising.

TV ADVERTISING

NBC Scores Major Reach for ‘Super Mario Galaxy’ Movie Ads

The trailer ranks No. 12 by reach across all ads and all industries from March 1 through April 8.

CREATOR ECONOMY

How Henkel’s Acquisition of Olaplex Could Broaden Their Social Reach

Henkel’s $1.4B acquisition of Olaplex isn’t just a portfolio play — it’s a major social growth unlock. Despite now sitting under the same umbrella, the two brands barely share an audience on social media, creating a rare opportunity to dramatically expand reach, introduce each brand to new

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Attribution and Discovery

The value of data is what you can do with it. This week we look at WunderKIND, which is using data to meaure the return on the ad campaigns it runs for clients. We also hear from Gracenote, which warns that people who use chatbots to find things to watch

BUSINESS OF DATA

WunderKIND Adds Attain Data to Focus on Outcomes

'We’re able to see how much ROAS can be attributed to that campaign or that advertiser,' said WunderKIND VP Adam Gendelman

BUSINESS OF DATA

How AI Is Changing the Way Viewers Find What They Want to Watch on TV

Gracenote report says chatbots need accurate program data to produce trustworthy results

Data Dose Newsletter

AT&T Dials Up March Madness, LATAM News Posts Too Late

AT&T dials up March Madness airings, LATAM news posts IG videos too late, and more in this week's Data Dose newsletter.

CREATOR ECONOMY

How A Niche Creator Can Drive Social, Sales Success For Corona

Sometimes, the most advantageous partnerships aren't about followers – they're about fit. Tubular Labs' recent report around redefining influencer value shows how brands can drive social video success by thinking differently about creator partners. In one case, Corona is able to derive potential sales benefits from

Site Traffic

Site Traffic Tips: Recirculation Links Keep Audience Journey Alive

Chartbeat data shows how getting traffic to your site is only part of the battle. Once audiences arrive, site owners can more effectively keep them engaged and on-site by utilizing recirculation links (links that drive them to other content) – while eschewing dead-end pages that don't have a clear

TV ADVERTISING

GLP-1 Advertisers Should Balance Creative Flair With Message Clarity

As the market for weight loss medications continues to expand, brands are racing to establish a clear value proposition in a highly polarizing and crowded category. A recent analysis of consumer reactions to GLP-1 advertising from iSpot reveals tension between creative breakthrough and message retention. While unusual characters and high-production

SPORTS

How AT&T Ads Are Winning March Madness (So Far)

NCAA corporate champion AT&T has long been a fixture during the NCAA Tournament. But this year, the wireless brand has been absolutely dominant, during both the men's and women's events. Data from iSpot shows just how big AT&T has been through the