Zendaya Lends Demand Lift To Movies, Shows

The following is a selection from Brandon Katz of Parrot Analytics.

Parrot Analytics recently analyzed U.S. demand for A-lister Zendaya alongside demand for her most recent projects, showing a compelling pattern. Zendaya not only consistently outperforms the average demand for shows/movies/talent, but is also part of correlated spikes when new projects are released.

• Zendaya's demand was consistently higher than most of her projects since 2020 – save Spider-Man: No Way Home, which receives its own benefit of built-in Marvel fandom.
• Parrot data shows correlating demand spikes for Euphoria and Dune: Part One, and rises for Challengers and Dune: Part Two that were almost on par with Zendaya's own demand.
• The pattern in recent years shows how she's successfully picked titles that both benefit from her presence in them, but also provide further cultural resonance for her as well (especially true of Spider-Man) that go far beyond release windows.

[read the rest of Brandon Katz's post on TVREV]