Wunderkind Powers 10-12% of Shinesty’s Revenue

Expanding into a new market can be tricky for brands that have long focused on a certain demographic. Shinesty, a clothing company known for its quirky, irreverent style, wanted to diversify by targeting the women’s underwear market in addition to its previous male focus. It found success by leveraging Wunderkind’s AI-driven identity resolution and triggered messaging that helped convert anonymous web visitors into targetable contacts. 

• Wunderkind is currently delivering 10-12% of Shinety’s total revenue, and remains unmatched against other first- and third-party solutions that Shinesty has conducted. 
• Through an integration with Wunderkind’s Identity Network, Shinesty identified unknown visitors, converted them into known contacts and delivered humorous, personalized, emails and texts that boosted text revenue performance by 1.5x.
• Wunderkind’s triggered messages drove a 5.6x lift in abandonment revenue. 

To learn more, check out the full Wunderkind/Shinesty case study here.