Entertainment Strikes Push Audiences To More Reality TV Content

Social video data from Tubular Labs, the leader in global social video intelligence, indicates that YouTube views related to U.S. reality TV increased year-over-year during the 2023 summer of writers’ strikes. As writer’s strikes carried through the back half of the year, audiences sought out reality TV programming to fill the gap.

Tubular’s research showed:

• YouTube views related to US reality TV climbed by 55% year-over-year during the 2023 summer of writers’ strikes. 
• The Vanderpump Rules “Scandoval” resulted in an average 14.3M views per week during the peak in May, 2023. 
• The frenzy across social media drove viewership for the show, which more than doubled from season premiere to season finale.

To see more of the most impactful social video trends in 2023, read Tubular’s 2023 Social Video #Rewind analysis here.