World Series Ratings Bring Big Questions For Baseball

Major League Baseball is in a tough media spot. And a World Series between the Texas Rangers and Arizona Diamondbacks certainly didn’t help matters. After game three of the 2023 World Series, the poor ratings were circulating, as expected. But those figures came in at historic lows that prompted a universal response of “how can baseball fix this steep decline?”

• From Oct. 27-Nov. 1, Inscape data shows that this year’s World Series accounted for 14.92% of primetime minutes watched — though that number is actually up compared to 11.27% during last year’s six-game series (Oct. 28-Nov. 5, 2022).
• The decisive game five win by the Rangers actually accounted for 17.90% of minutes watched in primetime; over 5x more than the NBA at No. 2 with 3.20%.
• Check out the full article on TVREV for ideas on how Major League Baseball can tweak its postseason and regular season to maximize TV audience reach.