Women's Soccer Scores On TikTok

Women's sports have seen steady growth in recent years, but especially over the last couple, as U.S. leagues like the WNBA and NWSL have truly exploded (as has women's college basketball).

As part of its extensive end-of-year reporting, Tubular Labs showcases the the most-viewed women's soccer content publishers of the year on TikTok:

• Notably, women’s soccer content has an average engagement rate 26% higher engagement than men's soccer content within the first seven days of publishing – showcasing an opportunity to cater to a highly engaged audience.
• The NWSL more than doubled the TikTok views of the next-best creator for women's soccer content over the course of the year, as the league continued its upward trajectory amid yet another exciting season.
• It's all part of the larger energy for women's sports; for instance, the NCAA women's basketball national championship garnered nearly 94 million social video views within a week, which was more than the men's tournament this year.