Women's College Basketball Viewing Grows Even Without Caitlin Clark

After the breakout success of last year's NCAA Women's Basketball Tournament, it was natural to wonder how the sport would capitalize on that success during the 2024-25 without Caitlin Clark (who went to the WNBA). The answer? Just fine, it would appear, according to new iSpot data published by David Coletti.

• 15.0 BILLION minutes of viewing were generated by 442 live national telecasts across 15 linear networks, which was up 12% vs. the previous eason.
• The average minute audience of live games (key for advertisers and sponsors alike) grew by 9% compared to last season. 
• The star-studded USC-UConn game on Dec. 21 delivered the biggest audience of the season, with an impressive 3.4 million average viewers throughout the contest.
• UConn, Texas, South Carolina, USC and LSU ranked as the top five teams for average minute audience.
• A total of 30 games drew an average minute audience of 1 million or more viewers; and eight teams attracted 1 million-plus average viewers three or more times this season (just four teams accomplished that feat in 2023-24).

Learn more about women's sports data and TV insights like these. Talk to an analyst at The Measure today.