Women’s Basketball Fuels Increase in ABC’s TV Watch-Time
Although it remains in second place week-over-week, ABC saw its TV viewership share increase from 6.48% to 7.21%.
Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching). Here's a look at the top 25 networks by viewership share for March 25-31 — head over to TVREV to see the program ranking and get insights about the top shows by watch-time.
Although it remains in second place week-over-week, ABC saw its TV viewership share increase from 6.48% to 7.21%, thanks in part to the NCAA women’s basketball tournament. Other programming driving watch-time included Good Morning America, ABC World News Tonight With David Muir and the season 28 finale of The Bachelor.
A few more insights around the most-watched TV networks:
- CBS retains its first-place position, but saw a slight decrease in watch-time, down to 9.29% from 10.55% previously.
- Cable news networks Fox News, MSNBC and CNN each saw week-over-week increases in viewership share. Fox News stays in fourth place while MSNBC inches up from No. 9 to No. 8 and CNN takes No. 12 (up from No. 16).
- Paramount Network was the sole week-over-week ranking newcomer, moving from No. 29 to No. 22, thanks in part to reruns of Yellowstone.
Check out Inscape’s latest ranking of the most-watched TV programming here.
