Women flock to The Daily Show on YouTube, Facebook in August
Overall, seven of the top 10 publishers all increased unique female viewers in the U.S. by at least 1%.
Recent Tubular Labs data looked at U.S. news & politics media in August, to not only see what men and women are watching on YouTube and Facebook, but which publishers are increasing audience share the most month-over-month. According to the Audience Ratings data:
- For the top 10 domestic news & politics media creators among U.S. women, The Daily Show saw unique viewers increase the most – 87% month-over-month. PBS NewsHour grew its unique audience among women by 71%, while Inside Edition grew by 48%.
- Overall, seven of the top 10 publishers all increased unique female viewers in the U.S. by at least 1%. The Daily Show and PBS NewsHour also each doubled their respective minutes watched by that audience month-over-month.
- Among U.S. men, unique viewership was actually down for much of the top 10 month-over-month, save for NowThis (up 73%), The Daily Show (up 48%) and Inside Edition (up 19%).
- Despite slight month-over-month decreases in unique male viewers (each down 2%), MSNBC still saw minutes watched by U.S. men climb by 66%, and CNN was up 28%.
