With Olympics, NBC Dominates TV Watch-Time

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching). Here's a look at the top 25 networks by viewership share for July 29 through August 4 — head over to TVREV to see the program ranking and get insights about the top shows by watch-time.

NBC remains at the top of the ranking for the second week in a row, increasing its viewership share from 12.89% previously to 19.74%, thanks largely to programming around the 2024 Paris Olympics. Meanwhile, Fox News remains in second place but saw watch-time decrease from 7.29% to 5.64% week-over-week.

Some more insights around last week’s most-watched TV networks:

• ABC overtakes CBS for third place, with its viewership share driven in part by Good Morning America, ABC World News Tonight With David Muir and the NFL preseason Hall of Fame game. 
• Fueled by Olympics coverage, USA moves from seventh to fifth place week-over-week, while E! rises up four positions to No. 16. 
• There were two week-over-week ranking newcomers: Syfy (No. 22) and Golf Channel (No. 25). 

On the programming side of things, Olympics coverage captured over a quarter of all TV watch-time last week. See the full ranking on TVREV.