Why Do Hispanic Audiences Prefer Streaming?

Hispanic audiences are a large portion of U.S. TV viewing, with their own preferences and motivations for how they tune in. LG Ad Solutions set out to quantify what Hispanic audiences watch and why in part two of its new report series, The Inclusive Screen.

• In the report, LG Ad Solutions found that 94% of Hispanic Americans have CTV, and 78% Hispanic CTV users prefer streaming (a 20% higher rate than the total population).
• Why? Well, 82% liked that streaming could be watched at their own pace, while 69% liked that there were more content options on streaming. Other top responses also revealed higher figures for Hispanic audiences than the total population.
• Meanwhile, Hispanic viewers were less focused on ad-free viewing (25% of Hispanic Americans vs. 35% of total audience) or cost-effective benefits (31% vs. 39%).