Why Brands Shouldn’t Shy Away From LGBTQ+ Content
65% of Revry viewers say they're more likely to buy from brands that advertise in LGBTQ+ inclusive TV programming.
With the current political climate, many brands are treading lightly when it comes to LGBTQ+ strategy — both in terms of including community members in advertising and where those ads are being placed. But a new study from Nielsen of Revry viewers suggests that by embracing inclusivity and diversity, brands can drive not only loyalty but purchase intent.
- A majority of viewers (more than three in five) say it’s important for brands to show support for LGBTQ+ events, causes and the community overall.
- 70% of viewers consider advertising during LGBTQ+ content as support for the community.
- Nearly two-thirds of surveyed viewers say they’d be more likely to buy from brands that advertise in LGBTQ+ TV programming or feature someone from the community in their advertising.
For more LGBTQ+ audience insights, download the full "Loyalty Unlocked" report here.
