Brands Favor Older Music in Super Bowl Ads

According to a review of the most-liked 2022 Super Bowl ads that included licensed music by Songtradr, 85% featured songs released years — even decades — ago. What’s more, an additional post-game analysis shows that all had the most notable upticks in on-demand streams and Shazam track ID activity following the game.

For instance, Electric Light Orchestra’s “Showdown,” first released in 1973, was featured in a Michelob Ultra spot. The track had a 10% increase in Shazams in the week around the Super Bowl, the biggest jump the song saw in the last year.

So what does this mean for brands debating how (or even whether) to include music in their advertising? This article from TVREV dives deeper, and includes a look at another song featured during Super Bowl 2022 that received notable bumps across music sharing services following the game.