Who's Making The Biggest News On YouTube Recently?
In the lead-up to November's U.S. presidential election, interest in news content is high. But which creators are leading the way there on YouTube? Tubular Labs data shows the top domestic news & politics creators by views over the last 30 days.
- MSNBC leads the way with 257 million views during that timeframe, with an approach focused primarily on volume (over 1,100 uploads in the 30-day stretch) – though MSNBC also has two of the top 20 videos in the category.
- Despite being positioned as a comedy show, The Daily Show is able to hold its own with many top network news pages, with 105 million YouTube views in the last 30 days, and five of the top 50 videos (plus two of the top five).
- Despite two-hour run-times, two of the three most-watched news & politics videos in the last 30 days were full airings of the debate between Kamala Harris and Donald Trump.