Which New NFL Ads Are This Season's Most Likeable (So Far)?

It's no simple feat for ads to stand out during NFL games. Yet, brands take another shot at it every season, attempting to find new ways to land with live games' enormous TV audience. New iSpot Creative Assessment data takes a look at this season's top new ads from NFL sponsors, sorted by likeability vs. the norm for NFL sponsor ads this season.

• Standout Raiders-turned-Jets receiver Davante Adams has been winning with audiences with "In-Home Taco Bell," which was 19.2% more likeable than the norm (and is a positive note for utilizing NFL talent in ads).
• Tied for first is another food brand, Little Caesars Pizza, which achieved the same likeability score while leaning on its own star receiver: the Detroit Lions' Amon-Ra St. Brown for "Math."
• While the top of the list wasn't all food advertisers, food certainly won audiences over; 11 of the top 20 by likeability were food, restaurant or drink brands.