Which Head Of State Was Ahead In Q1?

Q1 U.S. YouTube data from Tubular Labs shows year-over-year momentum for video views about both our own presidency, and the U.K. Royal Family. Video views for domestic YouTube videos about the U.S. presidency grew by 102% YoY in Q1, while U.S. views about the Royal Family were up 23%. Knowing that helps news organizations make decisions around video strategy, so don’t be surprised if you see more videos about both heads of state soon.