Which Ad Industries Catch Viewer Attention Most During Live Sports?

Live sports never lack for advertising, yet some ads are more effective than others in terms of garnering audience attention, as data from LG Ad Solutions' new report, Stadium to Screen: Streaming Live Sports in 2024, dives into.

• Entertainment and restaurant ads are the most likely industries to earn viewer attention with ads during live sports, and not coincidentally, are also some of the most-seen industries during live sporting events.
• Meanwhile, sectors like travel and grocery/consumer goods receive high levels of attention according to LG Ad Solutions survey data, yet are not among the most-seen categories during live sports.
• Though live sporting events draw large audiences, 64% of viewers are likely to pay attention to ads during live sports... which still presents sizeable reach when considering the total that share is pulling from.