What's More Valuable For Chiefs: Taylor Swift Or Super Bowl Win?

In 2023, the Kansas City Chiefs emerged as the undeniable champions of the NFL, capturing not only a(nother) Super Bowl title, but also won the hearts of fans worldwide, including pop sensation Taylor Swift. This propelled the Chiefs to the pinnacle of CreatorIQ’s 2023 NFL leaderboard, making them the most talked-about team of the season.

According to the data from CreatorIQ: 

• The Kansas City Chiefs were the most talked about NFL team in 2023, with 5.4K creators driving more than $316.6M Earned Media Value (349% YoY increase). 
• The top creators — posting about everything from the SB win to Taylor Swift — include ESPN ($33.6M EMV via 577 posts), followed by People, Entertainment Tonight, and E-News, driving a collective $20.4M EMV and introducing the NFL to a new audience.
• #TravisKelce and #TaylorSwift prompted a respective $30.0M EMV and $27.2M EMV as two of the Chiefs’ top five hashtags.
• But most of the team’s momentum stemmed from its Super Bowl victory in February: the Chiefs netted $74.2M EMV that month, coming in well ahead of their next-highest total, October’s $57.4M EMV.

To download the full NFL report and additional categories, go here.