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CREATOR ECONOMY

Holiday Gift Guide For The Taylor Swift Fan In Everyone's Life

John Cassillo

• 1 min read
Holiday Gift Guide For The Taylor Swift Fan In Everyone's Life
Photo by Catrin Johnson / Unsplash

For consumers running behind on holiday shopping already (thanks, early Thanksgiving), the next month or so can feel like a scramble. But there's hope. Consumer Insights from Tubular Labs shed light on shopping preferences for specific video audiences. And in this case, the video audience of one Taylor Swift.

  • Some of the top shopping items on Amazon for Swift viewers: beads (8.9x the norm), vests (8.5x), rhinestones/sequins (8.1x) and body glitter (8.0x).
  • They're shopping Target for items from Universal Music Group (15.5x more likely than the norm), Wild Fable (5.7x) and All In Motion (5.4x).
  • While there's little sign of Travis Kelce merch among shopping behaviors thus far (though search affinity for him is 7.8x higher than the norm), there could be a major shift among Swifties as time goes on, since this Tubular data pulls from the past six months.