What Hollywood Should Know About Women’s Viewing Preferences

The rise of streaming has changed the ways that audiences engage with film and television, and how studios, streamers and networks think about content. 

A new survey from MX8 Labs highlights women’s evolving viewing habits, favoring drama, true crime and the convenience of at-home streaming. This reinforces the demand for high-quality storytelling and the convenience to be able to watch in the comforts of their own home. 

MX8 Labs also found that 67% of women watch movies/TV daily, showcasing how ingrained television and film are in their daily lives. 

Other highlights from the study include: 

• 51% of women prefer to stream movies at home vs. going to the theater — above the 46% of total respondents. 
• Convenience was the top factor for why women prefer to stream at home, cited by 77%. No crowds or noisy people was next (70%), followed by cost savings (60%).
• TV dramas are the most popular content category with women (69%), followed by true crime documentaries (55%).