What Else Are MrBeast Viewers Watching?

MrBeast has an enormous following on social video, and is regularly one of the most-watched creators on YouTube every month. That makes his channels a hot commodity for brands looking to partner with creators, but could also price out some brands with more reserved social marketing budgets.

There are alternatives, however, for brands looking to reach the large audiences of social giants like MrBeast, even if they lack the required budget. Audience behavior insights from Tubular Labs shed light on what ELSE MrBeast's viewers are watching across social video platforms in the last six months.

• In the U.S., the highest overlap with MrBeast, by a considerable margin, belongs to science and tech creator (and CrunchLabs founder) Mark Rober, at 37%. Rober's tech-focused content teaches in a way that feels native to social video, and various brands like Google, T-Mobile and Roblox have already partnered with him.
• Other top U.S. creators by overlap include viral-focused accounts like RandomlyLegend (27% overlap), Music Media (25%) and Mr. Spray (25%) that have obvious similarities to MrBeast.
• Sometimes, though, crossover potential is less obvious. Law by Mike has 25% overlap with MrBeast and the law-focused account has had recent partnerships with brands like Adobe and Bombas.
• House of Highlights also has significant overlap at 22%, while focused primarily on basketball clips (and admittedly, as a popular channel from Warner Bros. Discovery, has its own hefty price tag attached for partners).

Interested in more insights like this for your own social marketing approach? Get in touch with an analyst at The Measure today.