What Are Bleacher Report Viewers Shopping For?

Since it's owned by men's tournament TV partner Warner Bros. Discovery, Bleacher Report becomes a go-to resource for March Madness fans every spring. The surge in interest for the already-popular sports channel not only means more views, but also more business opportunities for B/R to cash in with the most relevant brand partnerships for its audience.

Data from Tubular Labs dives into shopping behaviors for Bleacher Report audiences to better understand online activities (and the most relevant branded content) for these viewers.

• Perhaps surprisingly, the brand (on Amazon) with the highest affinity among Bleacher Report audiences in the last six months is whipped cream brand Galaxy Gas, at 34.4x higher affinity than the norm.
• Bleacher Report viewers were also more likely to shop for brands like Santa Cruz Paleo (32.5x higher affinity), POWERBLOCK (21.8x) and Spalding (21.4x) than the norm.
• Category-wise, the audience was most – appropriately – likely to shop for basketballs (28.8x higher affinity), basketball equipment (26.1x) and exercise/fitness wraps (20.7x).
• Understanding these consumer insights allows publishers like Bleacher Report to partner with brands that speak to customers' existing behaviors, whether they're obvious (basketball interests) or less so (shopping for whipped cream).

Interested in learning more about how Tubular's consumer insights could be utilized for your own business? Get in touch with an analyst at The Measure today.