VP Buzz Gives Tim Walz Big Engagement Bump

Tim Walz was not really a national name prior to Joe Biden withdrawing from the U.S. Presidential race. But as momentum began to grow around Kamala Harris's eventual picks for vice president, the Minnesota governor's gained rapid traction on TikTok – according to data from Tubular Labs.

• On TikTok, Walz saw 1.5 million engagements on August 7 alone, on the heels of his first campaign stop with Harris.
• The engagement uptick on TikTok comes right after Harris received her own boost in the wake of becoming the presumptive Democratic nominee just weeks ago.
• While videos about the new VP selection are getting plenty of engagement on shorter (one minute or less) videos, videos about Walz are actually getting more from longer videos.
• In the last seven days, videos in the 1-2 minute range accounted for nearly 35% of engagements for videos about Walz, and 2-5 minute videos were another 25%.