VIZIO Case Study Shows How CPG Ad Campaign For CTV Was Credited With Driving 15.4% Sales Lift Increase

Several key factors contributed to these results:

• Penetration: New buyers who hadn't previously engaged with the brand's products within the 12 months preceding the campaign accounted for nearly half of the sales lift, highlighting VIZIO's ability to reach, engage, and influence an untapped audience.
• Purchase Amount: Per-trip spending increased, indicative of existing buyers purchasing larger volume SKUs or multiple smaller packs compared to their buying patterns.
• Purchase Frequency: Households exposed to the ads showed an increased frequency of store visits, illustrating VIZIO's ability to connect with and sway existing brand buyers.
  

To learn more about how VIZIO Ads can help brands reach target audiences and deliver brand outcomes, download the full case study here.