VIZIO Home Screen Innovations Drive Engagement

A recent analysis by VIZIO reveals that interactive campaigns featured on its re-imagined Home Screen platform can boost viewer engagement by up to 5x. 

These features include expanding displays, auto-play links, and seasonal carousels, showcased during holidays like Halloween and Christmas. For instance:

• The Season’s Greetings carousel saw a 2x higher engagement
• The Halloween carousel, with 3D-like tombstones, achieved a 5x higher engagement
• A branded activation with FOX NOW/LEGO resulted in a 52% higher click-through rate than the average benchmark.