VIZIO Case Study Credits Integrated Hardware + Software For Double-Digit Incremental Reach

VIZIO’s latest case study illustrates the benefits of an advertising ecosystem that combines ownership of the TV hardware, software, and data when seeking incremental reach over linear audiences.

In this case, a prominent video game manufacturer was promoting the release of a new title, leveraging VIZIO’s CTV ads, as well as Home Screen placement and off-platform retargeting to mobile devices, tablets, and laptops.

Among the campaign's results:

• a 21.9% incremental reach among game console owners
• an overall audience incremental reach of 13.5%
• 93% of the devices reached through this campaign were incremental compared to the linear-only campaign.

To learn more about how VIZIO Ads can help brands reach target audiences and deliver brand outcomes, download the full case study here.