Special Report: VIZIO Ads Drive Local Awareness with Geo-Targeted CTV Campaign

According to a recent case study from VIZIO Ads, a utility company saw success connecting with local audiences by using CTV video and VIZIO’s Household Connect. The report suggests that highly selective CTV video can be an advantageous partner in awareness building, particularly when viewed several times.

• The study highlights the impact a geo-targeted campaign had for a utility company looking to build awareness among a very specific audience within their service range.
• Exposure to the media led to significant increases in major performance indicators, including Aided Awareness (+6.8 pts) and Ad Recall (+6.9 pts), indicating the media left a lasting impression on its target audience.

For more insights, sign in or subscribe now to download the case study below.