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CREATOR ECONOMY

UNILAD Rides Virality To Major March Audience Increase

The channel saw unique viewers grow by 45% month-over-month, rising to UNILAD’s highest levels in the last year.

Martha Bennett

• 1 min read
UNILAD Rides Virality To Major March Audience Increase
Photo by Christian Wiediger / Unsplash

UNILAD, the viral aggregator from LADbible, was the No. 1 media & entertainment creator in the U.S. in March 2024, according to Tubular Labs Audience Ratings data. The site had 57.7 million U.S. viewers across Facebook and YouTube in March, which was No. 1 among all domestic media creators. Additionally, Tubular uncovered:

  • The channel saw unique viewers grow by 45% month-over-month, rising to UNILAD’s highest levels in the last year. 
  • U.S. minutes watched also rose by 40% month-over-month, as the company hooked audiences with a variety of viral videos, including one apparent hack to use glue to clean Airpods (which has 35.6 million views on Facebook).
  • UNILAD published more than 700 videos across Facebook and Youtube in March, with over 90% of those having a duration of a minute or less.