TVs Saw an Average of 45 Democrat Ads in September
An Inscape analysis reveals that Democrat ad frequency surged in September while Republican frequency remained steady month-over-month.
Inscape’s latest Political Trends Report, based on linear and streaming data from over 24 million opted-in devices, reveals how political TV advertising is heating up as the election approaches. September was a big month for Democrats in particular, with growth in both ad reach and frequency, suggesting a big push around the time of the debate between Donald Trump and Kamala Harris and leading into the final months before November 5.
- Democrats have led for ad reach since mid-May, with the party’s reach climbing to 36% in September, a 28% increase from August.
- While Republican ads led for frequency May through August, Democrats surged ahead in September, with TVs being exposed to an average 45 Democrat ads during the month, up from 35 in August.
- By comparison, Republican average ad frequency was 37 for September, just slightly below the 38 average in August.
