Trump Engagement Soared As Election Night Wore On

After the dust settled on Election Day in the U.S., Chartbeat shared interesting trends around article engagement for Donald Trump and Kamala Harris. While Trump was seeing far more articles in the lead-up, engagement with coverage seemed to level out in the early hours of Election Day, according to the data.

• Both candidates' article engagement saw a steady climb on Election Day, from 4 p.m.-11 p.m. ET – Kamala Harris peaked at 167K engaged hours, while Donald Trump peaked at 148K.
• But after the race was called for Trump, engagement soared for the president-elect, and Trump outpaced Harris by 1.8x the rest of the way.
• Understanding these sorts of trends allow editorial teams to make real-time shifts in coverage approaches, leaning into the content that's driving the most engagement to maximize audience reach.