True Crime Podcast Lures Female Audiences On Social Video
Rotten Mango saw watch-time jump 75% month-over-month as women tuned into the podcast’s various uploads.
True crime podcast Rotten Mango is one of many success stories expanding popular podcasts to video. But data from Tubular Labs shows how it may be among the best there, especially when it comes to winning over female audiences. According to the latest data:
- U.S. women 13+ watched 337.4 million minutes of Rotten Mango on YouTube, putting the show at No. 11 for female audiences across YouTube and Facebook for the month of February.
- The channel saw watch-time jump 75% month-over-month (and similarly year-over-year) as women tuned into the podcast’s various uploads, usually running well over 90 minutes.
The increase is impressive when considering most of the top U.S. channels for women dipped month-over-month in February. Rotten Mango was one of just three channels among the top 15 (along with 48 Hours and My Story Animated) to see watch-time climb in February. With this level of insight, the channel has a real opportunity to leverage strategic partnerships with aligned advertisers looking to reach the same target audience.
Wanto learn more about how you can utilize insights like these? Contact an analyst at The Measure today.
