True Botanicals Increases SMS Revenue by 122% With Wunderkind

For direct-to-consumer brands, driving targeted audiences back to websites after initial visits is critical. Given how crowded the DTC space is, personalized messaging is a key component of success — but in-house data often isn’t enough. Wunderkind’s Identity Network, which has data on 9 billion devices and 1 billion opted-in consumers, is helping brands navigate this challenge. 

A recent case study from skincare company True Botanicals illustrates the kind of success brands can see after partnering with Wunderkind: 

• Abandonment-triggered email activity increased by 2.4x. 
• SMS-driven revenue increased by 122%. 
• Wunderkind now accounts for 10% of True Botanicals’ total digital revenue.