Travis Kelce Pops As Crossover Star

Taylor Swift’s powers include giving a major crossover boost to boyfriend Travis Kelce of the Kansas City Chiefs, apparently. Tubular Labs data compares YouTube views about Kelce by category during the 2022-23 and 2023-24 NFL seasons – including a huge leap for pop culture.

• U.S. YouTube views for Travis Kelce-related content jumped by 8.2x year-over-year, while music (where he was barely mentioned) rose to more than 50 million views.
• Even sports, where he was previously entrenched, saw views rise as interest in the tight end rose outside of typical sports audiences.
• His commercial success also helped fuel increased interest in business and finance videos about Kelce and his impact on brands (and the business of the NFL).
• All of this sets him up pretty well for whenever he may opt to retire – whether that's now or awhile down the road, given how relevant he's become across categories.