‘Tis The Season For Toys

Tonies is trying to make their way on to kids’ holiday wish list, by showcasing their Disney themed Tonieboxes.

The brand’s new spot, “Let It Go”, features kids playing with their new Frozen and Lion King Tonieboxes. Using data from iSpot, AdAge shares that the short-but-sweet spot has performed well in the last 30 days, as it had 22% fewer interruptions than average with a 15-second runtime. Tonies is getting in front of their prime audience early in this campaign, premiering the ad on BabyFirst Favorite and BabyFirst TV.

For more on this Tonies ad and other top new TV ads, check out Hot Spots.