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The Measure Newsletter

'Tis The Season For Retailers On Social

The Measure

• 2 min read
'Tis The Season For Retailers On Social

This week's newsletter is sponsored by:

This Week On The Measure: 

  • Holiday Content Fuels Retail Social Growth
  • Hallmark Channel Hitting Its Holiday Stride
  • Entertainment News Giants Grow Video Audience
  • Top Vanishing NFL Advertisers This Season
  • Smaller Show Genres Growing On Streaming
  • This Week’s Free Report: Retail Media On CTV, from TVREV, with Magnite & LG Ad Solutions

Holiday Content Fuels Retail Social Growth

CreatorIQ data reveals that from 2020-23, growth for top U.S. retailers’ holiday-related social media content was more than 2x greater than growth for top retailers’ content at large. Impressions for top retailers also grew by 322% on average. [READ MORE]

Hallmark Channel Hitting Its Holiday Stride

Hallmark Channel’s holiday content blitz has been going for weeks already. Last week, the cable network secured 2.37% of TV watch-time, according to Inscape. That’s up 0.12% vs. the previous week as Hallmark Channel remained at No. 7 in our rankings. [READ MORE]

Entertainment News Giants Grow Video Audience

Audience appetite for entertainment content keeps growing. Tubular Labs data shows that in the last year, unique U.S. viewers across YouTube and Facebook have grown by 41% for Entertainment Tonight and 269% for Access Hollywood’s “Access” pages. [READ MORE]

Top Vanishing NFL Advertisers This Season

Brands including Panera Bread and Salesforce — significant NFL advertisers last year — are not present this season as they downsized sports TV investments this fall, according to iSpot data. Other notable advertisers not returning so far include the U.S. Army, James Hardie and the Air National Guard. [READ MORE]

Smaller Show Genres Growing On Streaming

Dramas still reign supreme on streaming, but recent data from Parrot Analytics dives into how other genres are also gaining steam. Of the top 100 streaming shows in the U.S. during Q3 2024, animation, reality and fantasy all saw growth at drama’s expense. [READ MORE]

This Week’s Free Report: TVREV’s Retail Media On CTV 2024