Timing Matters For U.S. Sports Creators

When should creators upload videos to social platforms? Well, it depends on where your audience is, and what type of content you’re uploading. Data from Tubular Labs showcases how U.S. sports creators can get the most out of video upload this year by targeting certain times of day. Along with post-school/dinner hours, mid-morning ET (10-10:59 a.m.) also ends up being a popular window.

• Videos uploaded from 10-10:59 a.m. ET received similar YouTube views overall, but received more views per video than those in the 6-6:59 window.
• The least popular hour for sports content? It's 3-3:59 a.m. ET, with 474 million views.