TikTok's Biggest Super Bowl Video Is From AJ & Big Justice, And Doritos
Before the Super Bowl plays out on TVs across the U.S., there's another major push occurring on smaller screens, as Big Game advertisers and media partners work with creators to push awareness/buzz.
Before the Super Bowl plays out on TVs across the U.S., there's another major push occurring on smaller screens, as Big Game advertisers and media partners work with creators to push awareness/buzz.
Tubular Labs data shows that among U.S. TikTok accounts, individual creators have accounted for about half of the 276 million Super Bowl-related video views in the last 7 days.
- Creators A.J. & Big Justice’s sponsored video with Doritos (as a Super Bowl teaser) have the most-seen Super Bowl video by far in the last 7 days on TikTok, at 30.2 million — nearly triple the total of the next most-watched video (the NFL’s promo of SZA joining Kendrick Lamar during the halftime show)
- Of the past week’s top 20 Super Bowl-related videos across platforms, brands (plus sponsored posts), nearly 75% were from individual creators, while the rest were from the league and its partners.
- A.J. & Big Justice's work with Doritos isn't the only Super Bowl content making the rounds on TikTok – the duo has also posted for Tubi (1.6 million views), as has comedienne and former reality TV star Hannah Berner (1.7 million).
Take a look at additional Super Bowl insights from Tubular Labs and other Measure partners in our special Super Bowl data hub.
