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CREATOR ECONOMY

TikTok Measurement Shows Unique Ad Reach Beyond TV

John Cassillo

• 1 min read
TikTok Measurement Shows Unique Ad Reach Beyond TV
Photo by Olivier Bergeron / Unsplash

iSpot is now TikTok's first audience measurement solution made generally available, providing an even more comprehensive video investment for advertisers. Within iSpot's Unified Measurement solution, advertisers will now be able to independently measure and verify cross-media reach on TikTok relative to linear TV.

  • Recent analysis using iSpot measurement across 21 campaigns revealed that an average of 58% of all TikTok impressions reached a unique audience who were not previously exposed to the TV portion of the campaign.
  • The example below shows just a 4.2% impressions overlap between TikTok and linear for the campaign in question.
  • “Marketers and brands that aren’t considering TikTok as integral to their cross-platform marketing campaigns are clearly missing out on an opportunity to extend their reach and drive results,” said Stu Schwartzapfel, EVP, Media Partnerships at iSpot.tv. “We’re thrilled TikTok leaned into our leading Unified Measurement to uncover, understand and ultimately capitalize on consumers who are not reached by linear TV.”