Three AI Influencers Generating Earned Media Value for Brands
A new report from CreatorIQ reveals some of the top-performing collaborations of the last year based on Earned Media Value.
Although it’s still early days, there’s no doubt that AI is changing (or will change) basically all aspects of our lives, both on and offline. And that includes the influencer marketing landscape, where computer-generated creators such as Lil Miquela are following in humans’ footsteps to build audiences and even work with brands. But how much impact can AI have on the creator economy? A new report from CreatorIQ reveals some of the top-performing collaborations of the last year based on Earned Media Value (EMV):
- Cartoon AI Noonoouri has tagged her record label Warner Music Group in 195 posts, generating a whopping $1.1 million EMV, with 353.1K engagements and 5.3 million impressions.
- BMW worked with “21-year-old robot” Lil Miquela on a campaign for the electric BMW iX2, with the AI influencer driving $168.5K EMV across seven posts that racked up 1.5 million impressions and 128K engagements.
- Aitana Lopez’s post for Olaplex achieved $37.2K EMV, amassing 27.8K likes and 395 comments.
- “Virtual girl” Imma Gram has mentioned Coach multiple times, resulting in $32.4K EMV, 200K impressions and 5.7K engagements.
