There's No Debate: Football Is Back
This week's newsletter is sponsored by:
This Week On The Measure:
- Watch-Time, Fueled By Football
- Meet Truthset’s Chip Russo
- How Sports Betting Ads Stack Up YoY
- TikTok Categories With Major Audience Growth
- Celebrity Haircare Products’ Splashy Competition
- Are Streaming Shows Catering Too Much To Gen Z Audiences?
- This Week’s Free Report: Political Advertising On CTV Report, From TVREV
Watch-Time, Fueled By Football
Football accounted for well over 16% of all minutes watched on TV Sept. 2-8, according to Inscape — and even more when accounting for additional related programming such as Football Night in America, SportsCenter and NFL RedZone. [READ MORE]
Meet Truthset’s Chip Russo
Check out our exclusive video – with OpenAP and CIMM at Cannes – catching up with Truthset President Chip Russo to talk about how the company measures data accuracy, its new product Identity+, AI and more. [READ MORE]
How Sports Betting Ads Stack Up YoY
Sportsbook TV ad reach is up significantly year-over-year, according to data from iSpot. However, it’s smaller sportsbooks that are making gains by share of voice. PrizePicks, Underdog Fantasy and ESPN Bet all had larger shares of reach YoY. [READ MORE]
TikTok Categories With Major Audience Growth
Knowing which video categories are blowing up with users can help publishers and advertisers alike. Tubular Labs data shows that the beauty, music and business & finance categories are seeing double-digit viewership growth this year. [READ MORE]
Celebrity Haircare Products’ Splashy Competition
While celebrity brands can create a ton of momentum early on social media, many struggle to keep that momentum going. Data from CreatorIQ dives into earned media value (EMV) comparisons between different celeb haircare brands since February. [READ MORE]
Are Streaming Shows Catering Too Much To Gen Z Audiences?
TV’s most in-demand shows may be over-indexing on Gen Z, as Parrot Analytics data reveals. Parrot found that nine of the top 10 shows worldwide resonated most with 15- to 31-year-olds — which, of course, is not a full reflection of the audiences watching TV. [READ MORE]
This Week’s Free Report: TVREV’s Political Advertising On CTV 2024
