The Value of Disney+’s Taylor Swift Era
This week on The Measure:
- The Value of Disney+’s Taylor Swift Era
- Consumer Cellular Dials Up More Ad Reach
- Hulu Hits New Social Video Heights
- NBA Postseason Audiences Are a Slam Dunk
- Video Game Adaptations Have Room to Grow
- This Week’s Free Report: Engaging Gamers & Understanding their TV Behavior Q1 2024
The Value of Disney+’s Taylor Swift Era
Disney+ saw mentions from 39% more creators month-over-month in March, thanks in large part to the arrival of Taylor Swift’s “Eras Tour” concert film on the service, according to new data from CreatorIQ. [READ MORE]
Consumer Cellular Dials Up More Ad Reach
New iSpot data shows Consumer Cellular was on the move in Q1, climbing 12 spots year-over-year to be the No. 5 brand advertiser by TV ad impressions. It was the biggest jump of any brand in the top 10. [READ MORE]
Hulu Hits New Social Video Heights
In March, Hulu’s unique U.S. video viewers across YouTube and Facebook rose by 79% month-over-month, according to new Tubular Labs Audience Ratings data. Watch-time also ballooned by 91%. [READ MORE]
NBA Postseason Audiences Are a Slam Dunk
The NBA scored with TV audiences last week, as data from Inscape shows. Play-In Tournament and first round action led the way by minutes watched, as the march toward the NBA Finals tipped off. [READ MORE]
Video Game Adaptations Have Room to Grow
While video game adaptations for TV in Japan have seemingly peaked, there’s still significantly more demand than supply in the U.S. New data from Parrot Analytics dives into the opportunity for growth. [READ MORE]
This Week’s Free Report from Samsung Ads: Engaging Gamers. Understanding their TV Behavior Q1 2024
