The TikTok Special Edition
This Week On The Measure:
- Exclusive Interview With TikTok's Jorge Ruiz
- The Biggest Brands On TikTok
- TikTok, iSpot Provides Audience Measurement Solution
- Longer Video Uploads Creep Upward For TikTok Creators
- This Week’s Free Report from CreatorIQ and TikTok – The Power of Authenticity
Meet Jorge Ruiz, TikTok's Global Head of Marketing Science
The Measure teamed up with OpenAP, CIMM at Cannes to capture this exclusive interview with Jorge Ruiz, the Global Head of Marketing Science to share his POV on where measurement is headed, the need for cooperation, and more. [Watch the full video here]
A new report from CreatorIQ and TikTok reveals the brands deriving the most value from the platform, surfacing the top 100 based on Earned Media Value (EMV) from March 2023 through February 2024. Amazon leads the way with a 20% EMV increase YoY. [READ MORE]
TikTok, iSpot Provides Audience Measurement Solution
iSpot is now TikTok's first audience measurement solution made generally available for advertisers. iSpot analysis revealed on average, 58% of all TikTok impressions reached a unique audience previously unexposed to adjacent TV campaigns. [READ MORE]
Longer Video Uploads Creep Upward For TikTok Creators
TikTok creators are uploading more videos that are at least 15 minutes in length, as data from Tubular Labs shows. Since the start of 2024, the number of monthly creator/influencer uploads of longer (15+ minutes) uploads has grown by 229%. [READ MORE]
This Week’s Free Report from CreatorIQ and TikTok:
The Power of Authenticity – 100 Brands Winning Big With TikTok Creators
