The Sound of Ram Trucks
Highlighting Ram's sonic identity with its TV ads.
Ram Trucks strategically pairs music with its TV commercials to reinforce brand messaging and aesthetics.
In 2023, the company relies on Lainey Wilson's "Heart Like A Truck" and Greta Van Fleet's "Meeting The Master" in their ads, capitalizing on their energy and danceability to resonate with viewers and cultivate brand affinity for Ram.
- "Heart Like A Truck" and "Meeting The Master" are standout choices with above-average danceability scores of 59/100 and 67/100 respectively, according to Songtradr data.
- These songs experience high Spotify popularity, boosted by appearances on American Idol and Ram's repeated use.
- Further Ram Trucks' song selections like Chris Stapleton's "I'm a Ram," in partnership with the brand, and Cale Dodds' "Livin' That Good Life," mirror the brand's focus on energy and danceability.
