The Real Housewives Of New Jersey Deliver Big Summer On Bravo
The Real Housewives of New Jersey just wrapped up a tumultuous 14th season as the show's stars couldn't come to any resolution in the Aug. 4 finale, and will forego the typical reunion show as a result. But the on-screen fireworks have also positioned RHONJ as a key program for Bravo, as iSpot data shows.
- From May 5-Aug. 4 (the run dates of this season), The Real Housewives of Ne Jersey delivered 2.63% of all household TV ad impressions across reality programming, No. 4 overall only behind Ridiculousness; Diners, Drive-Ins and Dives; and Top Chef VIP.
- On Bravo, the show accounted for 19.74% of all household TV ad impressions – No. 1 among all programs on the network during the time period, and between live and re-aired episodes, was appearing seven days a week throughout the season, in nearly every daypart.
- Where it really scored for Bravo and advertisers was in primetime, however, which accounted for 33.6% of RHONJ TV ad impressions (which included live airings on Sunday nights).
- Among the many brands to appear during the show, Kohl's was the most-seen, with 1.46% of TV ad impressions.