Data In The Details; Exclusive Interview w/ Truthset Founder & CEO
This week's newsletter is sponsored by:
This Week On The Measure:
- Handling The Truth, With Truthset Founder & CEO Scott McKinley
- Total Recall: Streamers’ Ad Attention Success
- MLB Hits Home Run With Playoffs
- NFL’s ‘New’ Advertisers Making Early Gains
- What Women Want (To Watch)
- 66% Of Advertisers Eye Spend Increase On Social
- This Week’s Free Report: The Inclusive Screen: Hispanic Americans, from LG Ad Solutions
Handling The Truth, With Truthset Founder & CEO Scott McKinley
This week, Axios reported on Truthset’s new $5 million Series A funding. The Measure recently sat down with Truthset Founder & CEO Scott McKinley for an exclusive chat diving into the company’s origins and its future. [READ MORE]
Total Recall: Streamers’ Ad Attention Success
Disney+ has some magic when it comes to ad recall, according to MX8 Labs. The company’s consumer survey showed just 22% couldn’t recall specific brands that appeared on Disney+ due to inattention — tying with Discovery+ for the best rate. [READ MORE]
NFL’s ‘New’ Advertisers Making Early Gains
Some big brands have made huge jumps into the NFL pool this season after sitting last year out, as iSpot data highlights. Through the first three weeks of regular season action, Nationwide has been a top 30 advertiser, largely thanks to “Paintin’ Manning.” [READ MORE]
MLB Hits Home Run With Playoffs
MLB playoff action is off and running, stealing 3.32% of watch-time from Sept. 30 to Oct. 6, according to Inscape. Baseball only trailed NFL and college football action while scoring big audiences, despite a limited number of games. [READ MORE]
What Women Want (To Watch)
In August, unique U.S. women viewers grew for seven of the top 10 domestic news & politics media publishers across YouTube and Facebook. Tubular Labs data shares that The Daily Show climbed the most among that group, up 87% month-over-month. [READ MORE]
66% Of Advertisers Eye Spend Increase On Social
Advertiser optimism around social is extremely high across most verticals. New data from Mediaocean’s H2 market report shows that 66% of those surveyed expect to increase spend on social media channels. [READ MORE]
This Week’s Free Report: LG Ad Solutions’ Inclusive Screen: Hispanic Americans
