Tech Brands Focus on AI for Super Bowl
This year, Google, Meta, GoDaddy and Salesforce will all tout AI tools during the game — and The Wall Street Journal has reported that OpenAI plans to make its Super Bowl debut this year as well.
For years, technology brands have used the Super Bowl’s massive audience to make a splash, and more recently that includes using the high-profile event to showcase AI innovations. This year, Google, Meta, GoDaddy and Salesforce will all tout AI tools during the game — and The Wall Street Journal has reported that OpenAI plans to make its Super Bowl debut this year as well.
- iSpot data reveals that technology brands accounted for 13% of Super Bowl ad minutes last year — a decrease from 2010’s high-water mark of 21%, but still the most prolific category in 2024.
- Technology passed automotive for ad duration in 2023, 18% vs. 10%.
- Tech brands are jumping on the celebrity bandwagon: Meta’s Super Bowl LIX ad features Chris Hemsworth, Chris Pratt and Kris Jenner highlighting the AI assistant available with Meta Ray-Ban glasses.
- GoDaddy is also harnessing star power in its spot, featuring Walton Goggins using its AI tool Airo to build a website.
- Salesforce has tapped Matthew McConaughey for its Big Game ad that’s part of the “Agentforce. What AI Was Meant to Be” campaign.
Check out more Super Bowl insights from iSpot and other Measure partners in our special Super Bowl hub.