Targeting, Measurement Top 2025 Media Investment Trends

Omnichannel approaches can present numerous challenges for today's advertisers – but also a multitude of opportunities, provided proper strategies (and partners) are already in place.

To kick off the year, Teads recently published a report on five key media trends in 2025, starting with a deep dive into the future of audience engagement through omnichannel approaches.

• A Teads study revealed the largest area of media investment in 2025 – according to those surveyed – was data-driven targeting and measurement (over 50% of respondents); reflecting how precision is increasingly becoming one of the most important success metrics for campaigns.
• That focus on exactness tracks well with the next priorities according to the survey, CTV/digital video and social media advertising, which both present unique opportunities to target audiences.
• Interestingly, premium content partnerships came in rather low – but so did AI/automation in media buying, sustainability messaging and AR/VR innovations (all popular trends in recent years).

You can check out similar insights and much more in Teads' new 2025 Tech Themes report.