Target Gained Significant Streaming TV Ad Reach Share In Q2

iSpot's recent look at department store shifts in streaming TV ad share of voice shows the dynamic nature of ad approaches as streaming continues growing. Particularly for Target, the analysis reveals a fundamental adjustment in how the brand approaches streaming.

• After being much more focused – by SOV – on linear than streaming last year, Q2 2024 data shows Target grow its piece of the department store pie's ad reach from 10.94% to 18.01% year-over-year.
• Brands like Sam's Club and JCPenney doubled streaming ad impressions SOV year-over-year.
• Others like Kohl's and Marshall's showed a pretty even SOV year-over-year, and between streaming and linear TV.