Take Me Out to the Ball Game: TV By the Numbers
NBA again takes first place for weekly watch-time while softball and baseball slide up the ranking
Recent viewership data from Inscape reveals that while the NBA continues to dominate TV watch-time, other ball games are rounding the bases: College softball moves into fourth place on Inscape's program ranking (up from tenth previously), while college baseball slides into No. 7 and MLB lands at No. 9.
Some additional insights about the top programs and networks on TV for May 22-28:
- Thanks to a weekend marathon on Paramount Network, Yellowstone jumps into the top ten with 0.71% of all live, linear minutes watched.
- The three-episode season finale of The Voice, which was spread across two days, propelled the show into eleventh place with 0.67% of watch-time.
- There’s a notable amount of stability in the network chart week-over-week, with 17 of the 25 networks maintaining ranking positions. That being said, there is movement within the top three: NBC snags first place with 6.92% of watch-time, driven in part by The Voice and the 2023 Indianapolis 500.
- Although the networks in positions 7-18 don’t shift in the chart, all but ION saw slight increases in watch-time compared to the previous week, with TNT seeing the largest increase due in part to NBA games and NCIS: New Orleans reruns.